Coming As Expected! 2021 China International Motorcycle Expo Will be Held in Chongqing from September 17th to 20th
To lead the development of the industry and create a better future. The 19 China International Motorcycle Expo will be held in Chongqing (Yuelai) International Expo Center from September 17th to 20th this year. China International Motorcycle Expo is the largest professional motorcycle exhibition in China and even in the world this year. It is an important platform for the release of new products and technologies, leading the new trend of industry development.
At the same time, the China International Motorcycle Expo represents the core scenes of communication between Chinese industry enterprises and motorcycle enthusiasts, all walks of countries around the world, represents the current level of Chinese motorcycle enterprises, promotes the vigorous development of Chinese motorcycle culture, and shows the vitality and vitality of Chinese motorcycle enthusiasts to the world.
The exhibition area of 2021 China International Motorcycle Expo is more than 100,000 square meters, with more than 1,000 whole vehicles and clothing equipment supporting brands. The new exhibition is presented in 6 pavilions. The exhibition area is 50% more than last year, and the number of exhibitors doubled compared with last year.
There will be more than 50 new cars launches during the exhibition, including two annual new motorcycles launch conference of international brands. The motorcycle riders night will also be held for 3 consecutive nights with full scene performances and upgraded programs. More star riders and hipster from various fields will join in, bringing immersive experience to the audience.
Under the guidance and support of relevant government departments, the Organizing Committee of China International Motorcycle Expo will make prevention and control measures and emergency plans combined with the latest technical means to ensure the health and safety of exhibitors and visitors during the exhibition to ensure the orderly and efficient development of the exhibition.
New scene, new form, new mode
The exhibition service mode has been upgraded comprehensively
China International Motorcycle Expo will innovate comprehensively, build an industrial chain for exhibitions, conferences, events, performing arts, cultural tourism ecology and other system development, multi-dimensional, multi-city scene linkage, expand activity space and participation capacity. The scene mode of the exhibition has been comprehensively upgraded, with the integration of “1+1+2+7”, the whole city and even the whole country. There is a main venue of Chongqing International Expo Center (Yuelai) with an area of over 100,000 square meters, a “CIMA Locomotive Park” specially built for motorcycle riders across the country. At least two hotpot business districts representing Chongqing characteristics. Xi ‘an of Shaanxi province, Taiyuan of Shanxi Province, Chengdu of Sichuan Province, Nanjing of Jiangsu Province, Changsha of Hunan Province, Kunming of Yunnan Province and Fangchenggang of Guangxi Province will be held at the same time.
Therefore, the combination of cutting-edge Internet technology and online display forms to open up online and offline interactive scenes, comprehensively show the creativity and value of motorcycles. In the 5G era, we will set a benchmark for the c-terminal exhibition service model, explore new scenarios, new forms and new models and promote the development of new consumption.
As the largest professional motorcycle exhibition in China and even in the world, this exhibition will have more than 30,000 square meters of outdoor space to carry out motorcycle thematic dynamic display. The popular “920 Labor Rider Festival”, “CIMA Motor C Turn Debut”, “CIMA Motor Owners for sale”, “CIMA Motor Rider favorite annual Model selection and test drive experience” are about to open registration or voting, this year’s new ” Barbecue In Chongqing ” national Riders reception area is in hot preparation. In addition, more thematic interactive activities will be unlocked successively, presenting the interactive participation and appreciation of motorcycles for the audience in an all-round way.
“920 Labor Rider Festival” will adopt the latest Internet technology to achieve the main venue in Chongqing and the national 7 key regional sub-conference cities, cross-regional linkage to spread the exhibition brand. The subconference city will not only hold characteristic theme activities such as motorcycle and accessories exhibition, motorcycle tour and motorcycle music festival, but also connect with the main venue to enjoy the national motorcycle riders lucky drew courtesy .
New breakthroughs in fashion trends and culture
Cross-border integration leads the industry to break the circle
Focus on youth culture, fashion trend and creative design, China International Motorcycle Expo not only is the fashion exhibition but also the trendsetter will lead the motorcycle industry fashion, entertainment new trend which will present the attitude of the cool lifestyle for the audience, a comprehensive display of motorcycle trend culture and the insight into the future consumption trend. This year’s China International Motorcycle Expo will deeply explore consumption demands, whether from the whole vehicle or cycling equipment, it will show intelligent, electric, connected and personalized characteristics. New products, new design, new travel and entertainment will be presented one by one. At the same time, the offline scene of this year’s exhibition will be upgraded again. The world’s first 80,000 lumen laser projection equipment will be used to create a new night environment and a phenomenon-level communication event. With the support of Chongqing municipal government and relevant departments, CIMA locomotive park will be built for motorcycle riders across the country, and motorcycle courses and camping sites will be built to carry out interactive experiences that motorcycle riders can widely participate in.
Cooperate with domestic head video platforms, social platforms and ecommerce platforms such as Kuaishou, Douyin, B station, T-mall and other domestic short video platforms to cross-border integrate with CIMA IP development, tattoo, extreme bike, skateboard, retro motorcycle and modification, car modification, underground band and other youth cultural groups. There are not only stars, fashion V and motorcycle riders from national clubs participating to present immersive exhibition experience from a personal perspective, but also cross-border cooperation between well-known automobile brands, car modification clubs and extreme sports brands to jointly create a youth trend culture circle.
Motorcyclists are enthusiastic all over the country
We are looking forward to the opening of China International Motorcycle Expo
As the most influential annual event in the motorcycle industry, China Motorcycle Expo is the annual clocking and gathering place for motorcycle practitioners and enthusiasts. Near the exhibition, the official fans of the exhibition and the official account background of each major platform, motorcycle friends of the major media, fans of the national clubs, motorcycle friends are enthusiastic, they are all looking forward to the party this year. Three days after the online ticket collection channel opened, the number of preregistrations reached nearly 20,000, 2.5 times that of last year.
In order to better provide visitors with exhibition services and enhance the sense of viewing and exhibition experience and to ensure the smooth arrival of motorcycle riders, the organizing committee encourages motorcycle riders to arrive in groups in the form of clubs this year and gives motorcycle riders subsidies and organizational rewards, as well as other on-site service resources. According to incomplete statistics, the number of motorcycle riders who are ready to ride to the scene this year has increased by 3 times on the basis of last year. The organizing committee will provide free display places and more services for motorcycle clubs and motorcycle riders at the exhibition site, inviting clubs and motorcycle riders who support the development of China motorcycle Expo to share the success together.
This year, in order to thank the motorcycle riders for their rides, the organizing committee will open the North outdoor square, to carry out interactive activities such as the curve C, vehicle owner’s self-selling, and riders’ favorite annual model test drive experience. At the same time, setting up a national rider area ranging from 50 to 200 square meters at the exhibition site and the CIMA locomotive park, inviting the motorcycle friends all over the country club to Chongqing barbecue, jointly operating to provide special services for motorcycle friends, in the case of health and safety, to promote motorcycle friends exchange and interaction.
(Picture source: previous China motorcycle Expo)